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Soñar (dreaming) doesn't cost a thing

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¡Salud! Host Jenna Saucedo

This week on ¡Salud!, it’s the wit and wisdom of San Antonio! 

Host Jenna Saucedo sits down with three women who dreamt big and bold! What started as a vision for these ladies led to a journey of many successes, failures, wins and losses. From getting fired, to getting hired by presidents and breaking generational curses by being la primera (the first) in a lineage of mujeres poderosas (empowered women), these ladies show us that some dreams are worth the chase.  

This program is proudly sponsored by Texas Mutual.

Host Jenna Saucedo hears how broadcast icon, The Honorable Blanquita Cullum, has made her way into a business that employed only a few women when she started. Recently inducted into the Texas Radio Hall of Fame, Cullum has broadcasted all over the world. She was the first Hispanic woman, nominated by George W. Bush and confirmed by the U.S. Senate, to serve as governor of the Broadcasting Board of Governors (BBG), which oversees U.S. international broadcasting. She shares how being named Blanquita was not acceptable at the time because it was too Mexican, and how she was forced to go by a different name because of that. 

Then, CFO Veronica Salazar-Mendez from The University of Texas at San Antonio (UTSA) talks with Jenna about leadership in higher education. She shares how her journey has been challenging, but worth it. Breaking generational curses by being a Latina with a college education, she makes it her mission to empower other Latinas to do the same. Having to make tough business decisions in a room of what is mostly male, she has learned to listen first, assess and then speak, commanding attention not from the loudness of her voice, but from her quiet intelligence. 

And finally, we meet Laura Diaz of Mint Salon, who explains why owning a salon means you’re much more than a hairdresser. She shares how she turned a passion into a career, giving her the opportunity to construct a business for generations to come. She shares how family extends well into her business, with clients that come and share life achievements, sorrows, and everything in between. And how these relationships between hairdresser and client are special because sitting in that chair, the clients know they are in a safe space. Diaz also tells how being a Latina entrepreneur has come with challenges, like not going into debt by getting a loan, staying true to family traditions, and breaking stereotypes of what Latinas should look like. 

Watch this episode of ¡Salud! airing Thursday, Oct. 14 at 7:30 p.m. on KLRN.