San Antonio is launching “Breath Today. SA Tomorrow,” an air quality public education campaign that will run through Sept. 17. The purpose is to create awareness and motivate businesses and residents to help reduce air pollution.
This campaign serves as preparation for October’s “non-attainment” or “smog city” designation given by the U.S. Environmental Protection Agency.
The campaign will use blogger meet-ups, media outreach, neighborhood events, industry roundtables, social media postings and print and digital advertising as a way to reach out to the community.
Chief Sustainability Officer Douglas Melnick said air quality is a priority for San Antonio because of its impact on the community’s health and economy, and added he wants people to understand that everyone has a role to play regarding air quality.