Corporate Support

Corporate sponsorship is much more than traditional advertising. It is a marketing opportunity that allows you to align your brand and products with the high impact non-commercial TV programs we air on KLRN. A corporate sponsorship package can be tailored to compliment your marketing goals and to help ensure that you reach your target audience.

 

On-Air Sponsorship

Why support KLRN?

Public television underwriters are associated with an institution that has earned a reputation for superb programming in news, science, entertainment, the arts and children’s programming. KLRN’s viewers feel that companies that support public television have a commitment to quality and excellence. “A company is known by the company it keeps!”

KLRN DEMOGRAPHICS (pdf)

Cause Marketing:

• 96% believe that a corporation has a responsibility to the community.
• 75% said that good corporate citizenship played a part in determining whether they did business with a company
  (Education Now, Council for Aid to Education, 1995)

KLRN’s success in delivering quality programming is directly tied to organizations like yours that share in KLRN’s vision. Your investment in KLRN will go even beyond television – into our communities via our outreach efforts. We are proud of our partnerships and welcome you to enjoy the many benefits that public television will provide for you.

To take advantage of this unique and valuable marketing tool, please contact Andrea Scotto, 210-270-9000, ext. 2304 | ascotto@klrn.org.

 

What are my Sponsorship Options?

Program Underwriting
KLRN provides programming that stimulates the imagination in an environment free of commercial pressure. Your message will stand out, giving you a stronger impact and greater viewer recognition. Your message will be the only one in your industry supporting a particular program.
Program sponsorship offers you both visual and verbal acknowledgement that is broadcast to nearly three million viewers in over 750,000 households throughout thirty south central counties. KLRN will produce your on-air recognition as part of your benefits package of being a program sponsor.

Primetime Partners
Primetime Partners are businesses, organizations and individuals whose support of KLRN is most visible during membership campaigns.

Membership Challenge
You and your employees are invited to join KLRN on the air every March during the annual Membership Challenge. In recognition of your challenge gift to the station, you will receive frequent mentions of your company on the air, two live interviews with a company spokesperson, underwriting credits for an entire pledge evening, and an opportunity for team building and fun.

General & In-Kind Support
The power of public television can be yours no matter how you choose to support KLRN. You may want to offer an annual gift in support of the station simply because it is a valuable community resource. Or perhaps you are able to provide services to offset our operating expenses. We welcome all types and levels of support and encourage you to become a KLRN Business Partner because you value public television.

Understanding Underwriting

When you become a program sponsor, your support helps defray the acquisitions and costs associated with the broadcast of television programs. In turn, KLRN offers you a visual and verbal acknowledgement, usually around the program broadcast. Besides program-specific sponsorships, KLRN also offers rotating spots to reach a more diverse audience. Edited from an existing spot or created fresh by KLRN’s professional producers, your on-air recognition will be broadcast to nearly three million viewers in 750,000 households throughout thirty south central Texas counties.

Value Added Benefits

• Greater impact – uncluttered environment allows your message to stand out.
  Exclusivity to your industry – You’ll be the only in your industry to market themselves around that particular program.
• One-of-a-kind audience – loyal to PBS and its corporate sponsors and highly selective in their television viewing.
• Association – Since the PBS name is synonymous with quality, integrity, and vision, companies aligning themselves with KLRN will enhance the emotional power and value of the sponsor’s corporate brand.
• Perception - PBS viewers feel that companies that support PBS have a commitment to quality and excellence. Sixty-three percent of the viewers would rather choose to buy a product from a company that supports PBS rather than from another company, all other things being equal.
• Recognition of Corporate Support on KLRN’s web site, www.klrn.org.

CREATIVE GUIDELINES (pdf)

For additional information on this outstanding marketing tool, please allow us to tailor a program targeting your marketing needs.
Contact: Andrea Scotto, 210-270-9000, ext. 2304 | ascotto@klrn.org.

 

Event Sponsorship

KLRN event sponsorship provides the opportunity to for on-air promotion and personal contact with potential customers while making a highly visible contribution to the local community.

As a KLRN event sponsor you:

• Gain valuable exposure to a desirable audience
• Benefit the local community
• Help KLRN continue its mission to “enrich the lives of people throughout South Central Texas” through quality programming and services

For more information on how to promote your business or organization with KLRN, contact:
John Costello, 210-270-9000 ext. 223 or jcostello@klrn.org

 

Annual Event Sponsorship Opportunities

Wine Events | Min. Investment - $400

            San Antonio Wine Festival
            February | Avg. Attendance 4,000

            Kerrville Wine Tasting
            September | Avg. Attendance 200

            Laredo Wine Tasting
            April | Avg. Attendance 200

Blazing Gavels (Live Televised Auction)
            June | 30 county broadcast
            Min. Investment - $400

Women’s Health
            Laredo Women’s Health Conference
            January | Avg. Attendance 300
            Min. Investment - $500

Please contact us for additional event sponsorship opportunities.

 

Corporate Sponsors
Updated 07/21/2010

The following local community-minded companies who support KLRN and underwrite outstanding programs, series, and special events. We invite you to support those who help KLRN enrich the lives of so many.

On-Air Programming Sponsors

• Alamo Colleges (College Call-in)
• Alamodome (Daytime and Primetime Programming)
• Alamo Area Kids & Family Magazine (PBS Kid’s Go!)
• Arts SA (PBS NewsHour and Primetime Programming)
• The Bill and Sally McNutt Foundation (Antiques Roadshow)
• Bracewell & Giuliani, L.L.P. (The Nightly Business Report)
• Carver Community Cultural Center (Austin City Limits, Esperanza Spalding)
• Catto Charitable Foundation (PBS NewsHour)
• Charles Butt (PBS NewsHour)
• Children’s Bereavement Center of South Texas (When Families Grieve)
• Dairy MAX (Children’s Programming)
• Deer Oaks EAP Services, LLC (PBS NewsHour)
• Durand-Hollis Rupe Architects (NOVA, PBS NewsHour)
• The Ewing Halsell Foundation (Nature, NOVA)
• Frost Bank (PBS NewsHour)
• HomeWerks (Cooking Programs)
• Hoopes’ House (Primetime & Cooking Programming)
• Jessie Carolyn Brown Estate Fund (Arts & Music Programming)
• The Jesse H. & Susan R. Oppenheimer Foundation (PBS NewsHour)
• JR Mooney Galleries of Fine Arts (PBS NewsHour)
• KRTU 97.1 FM (Daytime & Primetime Programming)
• La Prensa de San Antonio (Primetime Programming)
• LareDOS (Primetime Programming)
• The Little Gym (Children's Programming)
• The Lee Wilson McMullan Fund of the San Antonio Area Foundation (Curious George)
• Majestic Theater (Primetime and Children’s Programming)
• Mass Mutual (Retirement Revolution)
• McNay Art Museum (PBS NewsHour, Primetime & Cooking Programs)
• Montessori School of San Antonio (Children’s Programs & News Programs)
• Morningside Ministries (Antiques Roadshow, PBS NewsHour, Charlie Rose  & Saturday Cooking Programs)
• Mind Science Foundation (Primetime Programming)
• National Alliance on Mental Illness, The (Minds on the Edge)
• National Parks Conservation Association (The National Parks: America’s Best Idea)
• Nature Conservancy of Texas, The (The National Parks: America’s Best Idea)
• New Space Entertainment, Walking with the Dinosaurs  (Dinosaur Train and Daytime and Primetime Programming)
• Office of Injured Employee Counsel (Daytime & Primetime Programming)
• Our Lady of the Lake University (Hispanic Heritage Month)
• Our Kids Magazine (Sesame Street, Dragon Tales, Saturday Cooking Programming)
• Patty's Sewing Center (Martha's Sewing and various Sewing Programs)
• Phyllis Browning Company (PBS NewsHour)
• PixelWorks ( Daytime and Primetime Programming)
• Porter Loring Mortuaries (Lawrence Welk)
• The Russell Hill Rogers Fund for the Arts  
• San Antonio Federal Credit Union (College Call-In)
• San Antonio Business Journal (Frontline, Nightly Business Report, NOW)
• San Antonio Library (Daytime & Primetime Programming)
• San Antonio Magazine (Daytime & Primetime Programming)
• San Antonio River Authority (PBS Newshour, Conversations, Texas Parks & Wildlife, Nature)
• San Antonio Seventh-day Adventist Churches (Mystery, Riding the Rails: American Experience, For Love of Liberty: The Story of America’s, Adventists, Nightly Business Report, NOVA, Independent Lens
• Security Service Federal Credit Union (The Nightly Business Report & Biz Kid$)
• St. Anthony Hotel (Primetime & Cooking Programs )
• Swirl (Primetime Programming)
• St. Mary’s University (College Call-In)
• Texas A&M University San Antonio (College Call-In)
• Texas Lutheran University (PBS Newshour)
• Texas Monthly Magazine (Public Affairs & News Programming)
• Texas Mutual Insurance Company (PBS NewsHour, Washington Week, WorldFocus & Primetime Programming)
• Texas Public Radio, KPAC 88.3/ KSTX 89.1 (Primetime Programming)
• University of Texas at San Antonio (College Call-In)
• University of the Incarnate Word (College Call-In)
• UT Health Science Center at San Antonio (National Public Health Week)
• Whole Earth Provision Company (The National Parks: America’s Best Idea)
• The William & Salomé Scanlan Foundation (PBS NewsHour)

KLRN KIDS Sponsors

• Burger King
• WayneWright Lawyers
  
  
  

KLRN WOMEN'S HEALTH CONFERENCES

Laredo Women’s Health Conference, January 2009

• Texas A&M International University
• Lamar Bruni Vergara Trust
• Doctors Hospital
• Laredo Medical Center
• The Guadalupe and Lilia Martinez Foundation
• Ortho Women's Health & Urology
• Big Buck Country, 98.1 FM
• Vemma
• Wachovia
• The Yoga Place
• Freeman & Castillon
• Area Health Education Center
• Beverly Hills Weight Loss & Wellness
• WINGS Laredo

Blazing Gavels Auction, June 2010

• Visit blazinggavels.com for more information.
  
  
  

Wine Events

Kerrville Wine Tasting 2009

• Bank of the Hills
• Sheftall's Jewelry
  
  

Laredo Wine Tasting 2009

• IBC Bank
• La Posada Hotel

San Antonio Wine Festival 2009

• Alamodome
• The St Anthony Hotel
• H-E-B
• Continental Airlines
• Q101.9
• Texas Monthly
• San Antonio Express-News/mySA.com

Visit sawinefest.com for a complete list of participating restaurants and sponsors.